Excerpt from article at the Angus Journal
by MIRANDA REIMAN, DIRECTOR OF DIGITAL CONTENT AND STRATEGY
A website is part welcome mat, part library and part commerce hub — and with an organization as large as the American Angus Association, you can bet Angus.org is all of that and more.
The Association launched its newly retooled web presence July 31. The goals included making the site easier to navigate, presenting information in an updated format and becoming an even better resource for members and commercial producers using Angus genetics.
“We have a very robust website, and we know that breeders know where to go to find what they need, but anybody who hasn’t navigated around it for years has a tougher time getting where they need to go,” says Holly Martin, director of communications for the American Angus Association.
She says the organization’s site was also overdue for a modernization of the design and better mobile optimization.
“Let’s start with what’s not changing: your ability to do business with the American Angus Association and some of the most highly trafficked parts of the website — including Login, EPD look up and sale books — will be exactly the same or look very similar,” Martin says. “However, many of your favorite tools or ways to access news are in completely new places as we tried to make it all more intuitive for visitors.”
Clicking through the website, buttons for “find an animal,” “find a breeder” and Login, among others, are anchored in the upper righthand corner.
The main homepage gives visitors three main action points at the start...
Commentaires